Legal
Terms, privacy and cookies
Last updated: 24 August 2026
Plain-language summary. OrWhat provides an AI chat assistant for your website. You own your data and your customers' data. We don't sell it. The assistant can be wrong, so you stay responsible for what your business tells its customers. You can cancel any time. Nothing below contradicts this summary — it just says it more precisely.
Terms of service
These terms govern your use of OrWhat ("the Service"). By using the Service you agree to them. If you're agreeing on behalf of a business, you confirm you're authorised to do so.
What the Service is
OrWhat provides an AI assistant that answers questions on your website using a knowledge base you supply and approve, captures visitor contact details you choose to collect, and provides a dashboard to review both.
The assistant can be wrong
This matters more than anything else on this page, so it isn't buried. The Service is built on large language models. These make mistakes. They can misread your knowledge base, combine two facts incorrectly, or state something with confidence that isn't right.
We design against this: the assistant is instructed to answer only from approved information and to hand off rather than guess. But we do not warrant that its answers will always be accurate, and you remain responsible for what your business communicates to your customers. Review the knowledge base before launch, read the conversation logs, and correct what's wrong. If accuracy on a particular topic is critical — medical, legal, financial or safety information — do not rely on the assistant for it.
Your responsibilities
- Provide accurate information for the knowledge base, and keep it current.
- Review answers before they go live, and monitor them afterwards.
- Have the right to use any content you give us.
- Comply with the law that applies to your business, including consumer protection, advertising and data protection rules in the places you operate.
- Tell your website visitors they're talking to an AI assistant where the law requires it.
What you may not do
- Use the Service to deceive, defraud, or mislead people about material facts.
- Use it to collect payment card details, government identifiers, health records, or other sensitive personal data through chat.
- Configure it to impersonate a human being when a visitor directly asks whether they're speaking to a person.
- Attempt to extract the underlying models, resell access, or overwhelm the Service.
- Use it for anything illegal, or for content that harasses or endangers people.
Fees and cancellation
The Service is offered on three plans — Starter, Founders Edition and Enterprise — at the prices shown on our pricing page at the time you sign up, in USD. Each is available billed monthly or annually; annual billing is charged once for the year in advance. Done-for-you setup is an optional one-time fee, separate from any plan, and is charged once.
Plans are not open for purchase yet. There is no checkout on this site, joining the waitlist creates no obligation on either side, and nothing is charged unless and until you actively choose to start a subscription.
Subscriptions renew automatically — monthly or annually, matching what you chose — until cancelled. You can cancel at any time and the Service continues to the end of the period you've already paid for. We don't provide refunds for partial months, partial years or unused question allowances unless the law where you live requires it. If we change prices, we'll tell existing customers at least 30 days beforehand.
Where a plan is described as having a founding price locked for life, that means we will not increase the monthly price of that subscription for as long as it remains active and continuously subscribed on that plan. It does not survive cancellation or a move to a different plan: if you leave and return, or switch plans, you rejoin at the price current at that time. It does not limit our ability to change what the plan includes, on the notice described above.
Ownership
You keep ownership of your content, your knowledge base, your conversation logs and your leads. You can export them at any time. We keep ownership of the Service itself — the software, interface and underlying systems.
Availability
We aim for the Service to be available continuously but we don't guarantee a specific uptime. It depends on third-party infrastructure and AI providers we don't control. We may suspend the Service temporarily for maintenance or to protect it from abuse.
Liability
To the fullest extent the law allows, our total liability to you for any claim relating to the Service is limited to the amount you paid us in the twelve months before the claim. We are not liable for lost profits, lost business, or indirect or consequential losses.
Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be excluded. Some jurisdictions don't allow certain exclusions, in which case those exclusions don't apply to you.
Ending the agreement
You can stop using the Service at any time. We may suspend or end your access if you materially breach these terms, and we'll normally give you notice and a chance to fix the problem first. On termination you can export your data for 30 days, after which we may delete it.
Changes
We may update these terms. For material changes we'll give reasonable notice by email or in the dashboard before they take effect. Continuing to use the Service after that means you accept the updated terms.
Governing law
These terms are governed by the laws of the State of Texas, USA, and the courts of Texas have jurisdiction — without affecting any consumer rights you have under the law of the country where you live.
Privacy notice
This explains what personal data we handle, why, and what you can do about it.
Information you give us
- Enquiry form: your name, business name, email, phone, business type, website, budget range, timeline and anything you write in the message field.
- Account: if you become a customer, your account email and the knowledge base content you provide.
Information from your website visitors
When the assistant runs on your site it processes the messages visitors type and any contact details they choose to submit. For this data you are the controller and we are the processor — it's your data, we handle it on your instructions, and we don't use it for our own purposes.
Tell your visitors this is happening in your own privacy policy. If you operate where GDPR, UK GDPR, CCPA or similar rules apply, that's a legal requirement, not a nicety.
Why we process it
- To reply to your enquiry and provide the Service — necessary to perform our agreement with you.
- To keep the Service secure and prevent abuse — our legitimate interest.
- To meet tax, accounting and other legal obligations.
We do not sell personal data. We do not share it with advertisers. We do not use your business's information or your visitors' conversations to train AI models for anyone else.
Who we share it with
Only service providers needed to run the Service, each handling data on our instructions: our hosting and database providers, and the AI provider that generates assistant responses. Some are outside your country; where required we rely on standard contractual clauses or equivalent safeguards. We may also disclose data if the law compels us to.
How long we keep it
Waitlist entries are kept until the plan you asked about opens and you've had a reasonable chance to respond, and for up to 24 months after that, unless you ask us to remove you sooner. Enquiries are kept while we're in contact and for up to 24 months afterwards. Customer account data and conversation logs are kept while your account is active and for 30 days after it closes, then deleted. Records we must keep for tax purposes are kept as long as the law requires.
Your rights
Depending on where you live you may have the right to access your data, correct it, delete it, object to or restrict processing, receive it in a portable format, and complain to a data protection authority. To exercise any of these, contact us using the details below. We'll respond within 30 days.
Security
Data is encrypted in transit and at rest, access is restricted to those who need it, and the dashboard is protected by an explicit allowlist. No system is perfectly secure, and we don't claim otherwise — but if a breach affects you, we'll tell you promptly.
Children
The Service isn't directed at children under 13 (or under 16 where local law sets that age), and we don't knowingly collect their personal data. If you believe we have, contact us and we'll delete it.
Cookie notice
We use a deliberately small number of cookies and similar browser storage.
Essential
Required for the site to work. These keep you signed in to the dashboard and remember your cookie choice so we stop asking. They can't be switched off without breaking the site, and they don't need consent.
Analytics
Help us understand which pages people read and where they lose interest. Aggregated, not used to build a profile of you, and not shared with advertisers. Choose "Essential only" in the banner and we won't set these.
What we don't use
No advertising cookies. No third-party trackers for retargeting. No selling of browsing data. If that changes we'll update this notice and ask again before setting anything new.
Changing your mind
Clear this site's data in your browser settings and the banner will reappear on your next visit. You can also block cookies entirely in your browser, though the dashboard won't be able to keep you signed in.
Who we are
OrWhat is a trading name of a sole proprietorship established in Texas, USA. That's the legal entity behind the Service and the party you're contracting with under the terms above.
For any question about these terms, your data, or to exercise a privacy right, email hello@orwhat.xyz and we'll come back to you.